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How will "Web 3.0" change the "social" landscape?
Web 2.0 introduced participatory communities--now referred to as "social." It's all the marketing rage to be social; hence, social media enables social business, a part of which is social selling, social content management, social BI and so on. Each vendor has its own solution to an often ill-defined problem. Web 3.0 will focus on semantics--extrapolate and interpret information for human consumption.
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2 Answers
Maurene, the "semantic web" is the logical follow-up of the "social web". As we have seen with the rise of the internet the noise-to-signal ratio becomes poor with the rise of a technology. In web 1.0 times the answer was first web catalogues and then the extreme success of Google. We just didn't give it a whole new version number at that time.
We have vastly deteriorating noise-to-signal again. This time the answer is setting things into context. On the receiving end as well as on the sending end (marketing).
I am just not sure yet whether I find this great or scary ...
Cheers
Thomas
I am speaking strictly on a business perspective but the term Web 3.0 could be defined as the next step to capturing data. We now have the ability to capture transactional, generational, aspirational, psychological, and geographic data that can be used to deliver better marketing and better messaging. I don't know if there is a different between 1.0, 2.0, and 3.0... it is just semantics... no pun intended.
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