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If culture shift caused companies to cease to be relevant to their workforces how can they reconnect

This question is part of the Focus Human Resources Roundtable: How Organizational Culture Affects Organizational Performance on April 4, 2011

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Janell Zeug
Manager, HR Services, Atwood Oceanics
Posted on April 7, 2011

Culture is shaped by behaviors – what management (and employees) do each day make up the culture of the company. Culture gains momentum, power and influence – but only when management and the employees support it. We live in a fast-paced world and companies need to maintain a culture with quick reflexes that focuses on solutions and promotes initiative and independence in its employees. To reconnect with employees, companies need to empower employees to take risks and make mistakes – get them involved in shaping the culture by providing opportunities to break the bad behaviors and build positive ones (deconstruct to reconstruct).

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Guy Farmer
Unconventional Training, Team Building & Effective Communication

Great question Eric. I might look at ways to establish a dialogue with employees. Leadership often becomes out of touch with their workforce because they don't interact with them on any meaningful level. It's helpful to have ongoing conversations and really listen to employees. This will allow leadership to assess what's going on and build trust. The next step would be to work with employees to design a new culture that works for everyone. The remarkable thing about this process is that we can design any culture we want by simply taking deliberate action to reconnect and involve leaders and employees.

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Bob Gately
Owner, Gately Consulting
Posted on April 7, 2011
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If culture shift means bad management practices, then stop the bad management practices and start good management practices.

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Eric Britten
President, Britten & Associates, LLC
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Jannell and Guy .... good thoughtful answers. Thank you. We discussed this issue from several perspectives during the roundtable, and do think it has to do with connecting, empowering and interacting. We also discussed that management can foster an atmosphere that supports the development of a culture, which is what you both describe - and more. We discussed that there is a big change underway in which HR has a larger role to play in connecting, creating relevance in the workforce and helping everyone in an organization to understand how important this is, and how to support it.

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