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If you were going to hire a corporate spokesperson, whom would you hire and why?

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Chris Nordman
Director of Client Operations, Ziff Davis B2B Focus, Inc.
Posted on Jan. 12, 2011

Fonzworth Bentley: Puff Daddy's former assistant/butler/hype man
(http://www.optimuscrime.com/images/farnsworth.jpg)

1. Style. If you want your corporate message to show your hip and progressive attitude towards business, who better to demonstrate that than the foremost connoisseur of fashion?
2. Diversity. Show the world that your products, services and competencies are as deep and diverse as your Spokesman. F.B is a literal Renaissance man; a wealth of knowledge, learned trades and skills rolled up into one practical personality.
3. Master of Training. F.B. is not only a great public face of your company but a true asset to the training and progression of your employee skill set. If a client comes in for a meeting or dinner, do you feel confident that your team can act in a polite and appropriate manner? If not, F.B. can proved training in a variety of areas including etiquette. If you don't believe me, see Advance Your Swagger: How to Use Manners, Confidence and Style to Get Ahead, F.B.'s published book of etiquette.
4. Niche market marketing. If you happen to be an umbrella manufacturer, distributor or retailer you need a spokesman that can rep your product. Fonzworth is known worldwide for both his style and umbrella accessories. Having your product all over the red carpet in the hands of a recognizable celebrity is the best marketing you can ask for.

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