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I've Got 3 Months to Build a Community into a New Professional Training Business - Where do I start?

This is for an education and training business targeted to a specific niche of financial professionals. E-commerce, content management and learning management systems are already being integrated - how do I add a social network into the mix? What is a reasonable budget for adding this, what software do I recommend, and what type and level of human resources will it take to make it successful over time?

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Kingshuk Das
Sales/Marketing, AGC Networks Limited
Posted on July 12, 2010
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Depends entirely upon what kind and levels of collaboration, target audience do you intend to start with and the roadmap that lies ahead.

Do you already have a web based social network/community in place and want to target this community with educational, training services, content management etc or is it the otherway round?

A good and practical place to get started with a knowhow of how to marry elearning to a social media / content hosting site like YouTube is to study the model at www.khanacademy.org.

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Randi Kopp
Marketing Consultant, SourceMedia
Posted on July 12, 2010
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Thanks for link Kingshuk. It is the other way around - plenty of content (resources like breaking industry news, white papers, case studies, webinars, etc.) to draw students into community - but no community framework in place as yet. It is a highly specialized financial area with lots of practitioners who normally can only network at conferences and state association meetings. We want to give them a forum to exchange practical business and educational information.

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