Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Have you shifted from long form to short form blogging?
I used to spend a lot of time writing long form blog posts on my restaurant review site. Then I had my son (he is sleeping now, so I have the time to write this post). With that said, I have noticed a personal shift from writing my long and time consuming, consistently formatted posts to using tools like nosh.me, Facebook pages, Tumblr, Pintrest, Focus, LinkedIn, and Flickr. These sites enable me to share photos, videos, text etc. with a few lines of commentary and then fully integrate with the channels that will get the word out, Twitter and Facebook. I am very well aware of each channel I use, the purpose of the channel, and how the channels integrate with the other channels. If you are a blogger, have you shifted from long form to short form with the introduction of more seamless/thoughtful sharing tools? How do you connect the dots with the blogging tools you use?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
4 Answers
I strongly feel that you should host your OWN blog. Blogging platforms are only driven to host blogs to generate traffic to their site, and some make it difficult to pull all that content out. Plus, how are you going to migrate all those faithful readers successfully to your new platform?
Having said that, I used to write 1,200-1,800 word posts. I found them a real mental hurdle to complete...and I got the sense that they had to be extremely interesting or no one would read the entire posts.
So I switched to 300-400 word posts, and I find that I can do them much more frequently...and people read them. :) You can see them here:
http://www.recourses.com/recourses-blog
David is right (as usual). Making your blog part of your website will drive traffic up on your site. Better SEO/SEM, etc. We're in the middle of our new website project here, and the blog will be integrated, and will be where all the action takes place.
I agree with both of you wholeheartedly -- especially when I'm wearing my corporate hat. Before I had my son, I was able to spend a lot more time on my personal blog, jaysnycrestaurantreviews.com. Since he was born, based on the amount of effort and anticipated benefit or that time, I am totally cool with using other people's sites because I get more impact per post. Even when I work on a corporate/business blog, one of the critical success factors is to understand what it takes to maximize exposure for posts. The channels I listed are absolutely critical to work in conjunction with a traditional hosted blog to get exposure.
Shorter blogs work well, you can take that long article or blog you were going to write and break it up into part 2 and three. The younger your audience, the less they enjoy reading. It's not a judgement, it just is and you have to work with it. My Wright Girls website, has VERY short blog posts.
Answer This Question