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Many one-man ISVs compete in the b2b space. What's their key competitive factor?
Many small and micro ISVs compete in the b2b space. Sometimes they compete against the heavyweights (IBM, MS, Oracle etc.) in the same space. What could be the competitive advantage for such an ISV against the bigs?
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"Elephants do it with elephants". If your organization is not an elephant, you probably don't want to be screwed by overhead/procedure/high prices, but look for a more solution focused partner.
Those small ISVs not even have the resources to spend too much time on your side, so they are more open for innovative high productivity tools to be used.
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