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Map marketing content to customer personas/buying process. Results?
A few companies are deeply researching buyers and mapping their marketing content to their buying processes, which enables them to use story-telling in their lead nurturing program . I'm interested to learn what the results of such an initiative were -- as I'm in the process of writing a new white paper.
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- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
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