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Marketing 3.0 explained on one slide
Philip Kotler's view of modern marketing boils down to a matrix with "mind," "heart," and "spirit" on top and "mission," "vision," and "values" on the left. You can see it here: http://holykaw.alltop.com/phil-kotler-explains-marketing-30-in-one-slidIt's simple and elegant, but what happens when you plop a B2B example into it? Is there a place for "heart" and "spirit"? Or is that replaced with something else? I'm curious. Best, Chris
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I haven't read Kotler's latest book so it's hard to know the value of this matrix without more context from Kotler. For example, what does he really mean by mind, heart and spirit. Is his point that good (brand) "marketing" will need to touch people in new ways to have an impact? Is his point that times are so turbelent, marketers need a more "spiritual" compass to stay on course? Guess I'm a little skeptical (and if there was ever a soft-sell marketer, that's me!).
That's an interesting matrix. The "mind", "heart" and "spirit" labels are directional at best, based on the descriptions and P&G example.
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