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Marketing and sales
Do your marketing and sales teams work well together? What have you done to strengthen the relationship between the two?
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1 Answer
The only way to strengthen the relationship is for sales to define what it believes a qualified lead is, and for sales to be given faith in the leads marketing is passing. It's a two-way street - the distrust is sown on both sides - but the technology is there to improve leads going to sales as long as sales can explain what it thinks makes a lead qualified. And, once the two sides are talking, someone needs to make sure they don't stop talking.
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