Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
Is anyone using marketing automation for internal/employee communications and engagement?
Is anyone doing this? Are there good use cases out there? What do you think?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
1 Answer
I've tried this and the biggest challenge is muddling your data: if an employee fills out a webinar registration form, how do you avoid counting them as a lead? The top companies in this field can segment for this, but you have to plan ahead for it.
With the right configuration, this can work: you'll be able to test email copy, design triggers to annoy your employees with endless reminders, and the best part is they can't really unsubscribe. YMMV
Answer This Question