Marketing Automation Resellers & Consultants: Help create a list of marketing automation resellers.

If you are looking at Eloqua, I highly recommend talking to David Lewis at DemandGen. I haven't met anyone who knows the ins and outs of Eloqua like those guys.

...and I worked with Howard Sewell from Spear Marketing Group last year on an event, and he is a really great marketing technologist as well, specializing in Marketo.

We've been helping Marketo clients succeed, as well as reselling the platform, since 2008!

LeadMD
Main: (480) 278-7205 | Fax: (888) 294-9854
Email: jgray@LeadMD.com | http://LeadMD.com

I'm an independent Marketing Automation consultant. I specialize in helping tech companies get more out of their marketing automation system and turn more inquiries into qualified leads. I work with most of the vendors, including (but not limited to) Marketo, Pardot, Eloqua and Silverpop.

LeadSloth
http://www.leadsloth.com
info@leadsloth.com
510-545-4171

Left Brain Marketing is a Demand Generation Agency that works with enterprise firms including Intuit, Blue Shield, Avery Dennison and McKesson. We're experienced on all the major marketing automation platforms and help companies decide which solution is the best fit for their needs.

I highly recommend Howard Sewell and his team at Spear for deep marketing automation strategies. He has both experience and results to convert strategy into results.

Our firm specializes in sales acceleration strategies, of which marketing automation is a component but we provide full funnel support - demand generation, sales strategy, pipeline management, etc.

www.heinzmarketing.com

The Pedowitz Group, www.pedowitzgroup.com has worked with over 500 companies worldwide and has sold the most licenses for both Eloqua and Marketo. It also resells for Genius.

I am the principle of The Rock Annand Group, a B2B sales and marketing consultancy that utilizes sales and marketing automation technology to develop and execute client acquisition strategies for software technology firms. Clients include Axentis, EdgeTrade, LeanLogistics, Scivantage, SupplyPro, and ThoughtWorks.

I originally specialized in Silverpop Engage starting in 2005, but now have clients working with other MA platforms.

www.rockannandgroup.com
henry@rockannandgroup.com
203-870-9076

I am the president of Zephyr 47 in Seattle. We focus on helping our B2B customers grow their revenues and customer base with services in demand generation and marketing automation. We are staffed with former MA customers who are experts in B2B marketing, strategic planning, process workflow, campaign strategy and execution.

The vendors we work with primarily are Eloqua and Manticore.
Regards,
Brian Hansford
http://www.Zephyr47.com
@Zephyr47
@RemarkMarketing

As the UK's leading marketing automation consultant, here at Marketing Pipeline we've tried most of the platforms or know a man who has.

There is a much bigger difference between them than some would have you believe, and I feel that sticking them all under the big MA umbrella is unfair. Marketing Automation started as an email tool and some are still basically emailing systems, while others provide real insight into web behaviour and buying intent and also track leads from social media. Some of the big names are actually legacy systems with bolt-on modules for more modern activities. They disguise this with steamroller marketing.

Many CRM solutions are deliberately muddying the water by claiming that they do Marketing Automation, when all they do is sequenced emails (where several are queued to send one after the other). Others claim CRM/MA integration when they mean basically that they can send from one to the other - true integration is that they share data and help build a single in-depth view of the prospect - a lot more complex.

Several independent "experts" have adopted a tick box style of comparison. The most rudimentary capability gets the same click in the box as sophisticated in-depth capability. Many are not as independent as they would have you believe either.

There are three other factors which must be considered.
One is where it is aimed. Some are B2C tools. By their very nature, these are more limited in insight to buyer behaviour - the numbers involved preclude in-depth targeting and data such as IP address don't give much insight. The emphasis is on getting people to fill out a form to engage. At the other end are B2B specialist systems which not only give you which companies have been on your website, but which officers of the company it is likely to be, whether or not they have responded.

The second - always the elephant in the room - is price. Some solutions can cost £50k plus and you need to send a lot of emails to justify this sort of expenditure. This makes them effectively B2C tools and restricts them to companies with $1m+ marketing budgets.
Others aim at CRM-like pricing, starting at around $400 and with discounted prices for additional seats. These are valuable for any company spending upwards of $50,000 a year on marketing and lead generation.

The third is analysis. If a system is only monitoring some of the ways in which you attract interest, this is of little value. Others, however, monitor all visits to the company website, Facebook page and LinkedIn Group. By knowing exactly where this data comes from (search, LinkedIn thread, webinar, outbound/inbound call etc.) you can analyse exactly where your interest comes from and compare different generation methods against eachother. This gives real insight into effectiveness and ROI and also allows AB testing. If your CRM yields actual customer data and value of sale, the whole pipeline can be mapped with value at each stage, time to sale etc. This is incredibly valuable data, allowing you to ramp up or down marketing according to sales, predict demand etc.

After all that, what would I recommend? I can't answer that as it depends on what you are trying to achieve. I'm happy to give UK companies some free consultation to help them focus on their needs.

In a fast moving field, the awareness of the name is no guide to the capability of the product - digital marketing has changed dramatically in the past couple of years.

One name I notice hasn't been mentioned yet, but which definitely should be on your list, is LeadFormix. An excellent, next generation product and ridiculously cheap for what it offers.