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Does anyone have a Marketing Campaign "Blue
Print"?”
I'm looking to do a simple campaign outline to test B2B Interest in a possible product set. I know I need Landing page, email templates, Digital media, etc...Looking for a general check list to tell me what I may be missing. This is not a full bore campaign, so simple is fine. Thanks - Cris
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5 Answers
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Cris,
I suggest that you do a Google search for "marketing campaign template" and "marketing campaign plan." I did this several weeks ago and found several checklists and other planning tools.
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There is a good Marketing Plan template in MindJet MindManager: http://mindjet.com/
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Are you looking for a marketing plan blueprint? There is no particular campaign blueprint. You need to know your target, communications strategy, positioning, etc. before you can determine the best communications tactics that will solve your business problem.
Can you clarify exactly what you're looking for? That way, I can provide more specific direction.
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Mandres,
My "target" is a list of potential buyers of a product that I provide. The list I have has been scrubbed by me over the past two years and I know I am targeting the correct people. I am trying to add another vehicle to get involved in their process. Since everyone is researching on the internet prior to even setting appointments I want to make sure I have all the appropriate tangible items in place so when they "hear" from me they have the ability to do their own research to say "yes I need to have this appointment". Not sure if that helps or muddies the waters...my product is an appointment to discuss their processes.
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In that case, I recommend a strong landing page that acts as an effective funnel to sign-ups. This is where they would land after clicking any link in your emails and would be an optimized page in your website. Some suggestions of things to consider:
http://econsultancy.com/blog/081-a-10-point-checklist-for-landing-page-design
Then just think of their flow/experience/funnel: the email subject must be enticing enough to get them to open the email. The email message must be clear, informative and have a strong call to action which takes them to the landing page. The landing page converts them to signups. Easier said than done, but it's that simple.
Your campaign should be reinforced through twitter, linkedin updates, press release, etc. Tell the same consistent story everywhere with minimal distraction. I hope this helps. Anyone else have suggestions? I'm working on the same think myself :)
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