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Need to do some article marketing automation.
I own an excavating company, and have recently written some articles about our services and about how excavaters can help with certain projects. I'd like to start doing some article marketing automation to people in our industry, and get our articles on some industry-related newsletters. How can I go about achieving this goal? Are there any companies out there that will syndicate for the excavating and construction industries?
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4 Answers
Hi Fred,
Automation software may be overkill if your objective is limited to getting your content exposed among your target. Marketing automation can be used to coordinate all of your customer touch points prior to sales delivery; so that includes email campaigns as well as the management of inquires and leads -- the scoring, nurturing, dispositioning, and routing of your prospects.
An alternative is to use an email tool like Vertical Response or Constant Contact to create and deliver your own newsletters to your marketing database.
I am knowledge-free when it comes to the excavation business, but there are massive business directories, such as http://findarticles.com/ that syndicate millions of articles. This looks like an interesting resource too: http://www.constructionweblinks.com/Industry_Topics/New_Projects_and_Bidding/...
Best of luck,
Chris Jablonski
Focus
Fred
Bonnie is someone who can possibly help you. Her information is at www.ArticleBanks.com
But more important, I would submit those articles to trade papers that your ideal clients read. Maybe put one on your website as a freebie for joining your ezine, and put some of them or different sections of them on your blog.
The key to coverage is developing relationships that are mutually beneficial. You are undoubtedly a strong source of information for publications in your sector. Reach out to them with key questions about the sector to engage the discussion and be a quality resource in their efforts.
Very shortly thereafter you should see the questions come back to you.
Fred,
I manage a large site for VolvoRents.com We have a blog on the site an I could ask if they would publish some of your articles to the blog.
I also create group blogs for Fortune 500 companies. If you would like to manage or sponsor a new construction industry blog of you own we cold talk about it.
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