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Poll: What do you think is the top trend impacting digital life and business. Pick one.

1. Cloud computing and hosted applications

2. Crowdsourcing - wisdom of the masses, micro-work tasks

3. Design centricity - rise of the creative class as the most important web builders

4. Digital content - online music, magazines, books, pay-for-content

5. Gamification - social media gaming as well as simpler "games" for participants

6. Geolocation and localization

7. Mobility - smartphone, tablets and applications

8. New venture - rise of angels and incubators

9. Social media networking and marketing

10. Video - ubiquity of online video in today's digital content and communication

11. Other: [Enter Your Own]

Attachments

11
Jessica Groopman
Researcher, The Altimeter Group
Posted on June 14, 2011

Other- Transparency.

This may be too broad, but I'd propose this is a fundamental shift in our culture over the last decade, that has been facilitated by (and contributed to the explosion of) the internet and thus our digital lives.

Our behavior and expectations surrounding transparency have impacted our digital lives and that of businesses' in a profound way-- beyond the 'infrastructure' (eg. Gamification, Video, Mobility, etc.) driving the we use digital platforms. Our expectation for transparency is, in part, what has driven businesses to adopt traditional consumer platforms, like Mobile, Social Media, Geo-location, etc. Another example of the importance of transparency in business can be seen in the way Americans (are finally starting to) value food integrity and how that manifests in terms of branding, product integrity, and competition. Whether in a peer-to-peer sense, a consumer-to-business sense, or a business to business sense, the trend these days is openness, honesty, and INFORMATION! Fundamentally, our digital lives are driven by this need for information.

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Scott Albro
Scott Albro Replied on June 14, 2011

Great answer and a lot more important than any specific technology.

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Nipun Jethi
Nipun Jethi Replied on June 14, 2011

You broke the rules!... but, very insightful.

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Daniel Rummel
Daniel Rummel Replied on June 15, 2011

.hahah... not really breaking the rules.... she picked "other".

I agree w/ the idea of transparency... good answer. Open source and open business partnerships allow people to find improvements on previous work and FOCUS more time on solving new problems. This is certainly changing the landscape.

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Omar Aloyoun
Omar Aloyoun Replied on June 20, 2011

Amazing REAL Answer

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Scott Albro
Founder, CEO, Focus
Posted on June 14, 2011

Mobility - we take it for granted now but it has changed everything.

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Daniel Rummel
Co-Founder / Engineer, Prescreen
Posted on June 14, 2011

New Venture, hands down.

The new ecosystem of incubators and rapid/efficient early stage investment are innovations on innovation itself. This is a compounding accelerator that is changing the DNA of what Business actually IS. Big companies are desperate to maintain (or fake) the culture of the startup, examples are everywhere, Google being the most obvious.

The MBA originated with the first business schools in the early 1900s, it was an unprecedented success that taught a (relatively) reliable way to build successful entities. Now that the pace of technology has quickened and competition is everywhere, the old way of doing things just isn't good enough. Incubators and startups are becoming the new graduate schools for the business of innovation. These new methodologies and environments will accelerate every other technology out there.

I recommend checking out Steven Blank, Eric Reis and Steven Johnson, their thoughts on the topics of innovation and business are pretty interesting.

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Nipun Jethi
Director of Product, Focus
Posted on June 14, 2011

Macro (5-10 years) - Mobility
Micro (1-2 years) - Social Media... what's happening in the Middle East right now is a product of the democratization of 'voice' powered by social media apps.

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Rory  Carlyle
Director of Marketing, BombBomb.com
Posted on June 14, 2011

This is tough. There are a few in here that have changed the game.

I would sans: 5, 9, and 11. The other eight have played different parts in making the internet as progressive as it's become. Mobile is changing the game, sure. Design has also changed the way we approach the web, venture is rampant online now, geolocation has changed the digital marketing game, digital media has revolutionized the way news papers and information is published, crowd-sourcing has become a business model, and cloud computing has expedited the delivery of content, media, design, software, etc and helped stabilize the infrastructures of companies 100x over.

To pick one would be silly to me. These all play together.

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Nipun Jethi
Nipun Jethi Replied on June 14, 2011

That's the interesting part. You've got to pick one. Although, I suppose I also hedged my answer a bit.

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11. Other: "Fads"
Negative equilibrium; positive feedback of modern communication that accentuates mob mentality, forcing otherwise intelligent people to believe it is mainstream thought.

"Social media": We did tech support and promotion on newsgroups 20 years ago. Yeah, pre-Internet. Chat addicts since 1983. AOL, had to be a member then, grew based on social contacts and porn. MySpace was a means to college kids getting laid. Now FaceBook. It beat out its competition by membership and by easy personal website tool. Celebrities used it hence the huge following. Mob mentality at its best. Then Twitter: chat for those in the office that always hit reply-all. How popular was it before celebrities like Paris and Lohan tweeted how drunk they were? When my Bank wants to text me about their value I think of the Gen(?) pair sitting next to each other and texting instead of talking. Most companies I represent have policies regarding personal use of company computing resources; contrary to marketing your company on FaceBook.

"Mobility": I'll buy the improvement in message (voice,text) transfer which is stirring the mobs in Syria and Lybia. But the Newton came in 1993 and by 1995 only UPS liked it. I could run remote apps on my iPaq and Treo phones, so what? My 2006 Nokia Internet Tablet ran a better version of Linux than Android. Now the iPad is as big a FAD as the Newton was in 1993. "Viral" is the right term for it. Just wait for the mobile version of stuxnet to attack cell enabled vehicles.

And why does 160 bytes of text cost same as 480000 bytes of voice? Could there be a financial interest in promoting "mobility" and "social media" that runs counterproductive to our true business needs?

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Elliott Van Reamer
Elliott Van Reamer Replied on June 22, 2011

I concur with Stephen. This is all wonderful feedback, however, the majority of us have exemplary if not (at this point) rudimentary ideals as far as the marketing of such values can be determined. With the significant strife of people who lack the substance to FOSTER growth and regulate truths from non-truths, there is no transparency. It all just gets deep-sixed with the lovely attributes of the oligarchs that allegedly run the countries around this ever-shrinking globe. Since I am a respondent from the indentured financial world, there are no substitutions for real growth, whether it's realized in the "4th Dimension" or down here on Earth. And as for "mobility", where are you all "going"? Where's the fire? Apparently, overcoming one's self-promoting and aggrandizement, most of it is to capture an audience of simpletons, that have no proprietary use for this knowledge. Hell, have any of you solved the insurmountable debt crises yet? I guess I made my point.

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James Cowie
Managing Director, JCI Business Services Pty Ltd
Posted on June 21, 2011

I think mobility. It gives us ubiquity. It's the always on, always present, always accessible and involved, everywhere. It allows us to be in many places simultaneously and can give us freedom, visibility and if done right, security. It can also bring work, personal and social worlds into alignment and balance. As the technologies and applications evolve, we are entering the time of presence: a time where we can have the ellusive life / work / family balance everyone has been searching for over the past few decades. Being master of your presence means being in control. For some people, there is a need to learn how to control their technology and to learn the airs and graces that go with the new world, but this is no different to people having to learn manners and airs and graces in the past.

Be mobile and in control - that's my motto.

James

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Courtney Sato
Community Manager, Focus
Posted on June 14, 2011
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I'm with Scott on this one. +1 for mobility.

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Melina Triantos
ERP Specialist, Focus
Posted on June 14, 2011
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9. Social media networking and marketing

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Richard Stiennon
Chief Research Analyst, IT-Harvest
Posted on June 14, 2011

I am going with 1. Cloud and hosted apps. Mobility plays in to this since the most interesting apps connect to the cloud for geo-location data, etc.

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Brielle Nikaido
Manager, Market Strategy, Salesforce.com
Posted on June 14, 2011

I agree with Richard. My vote goes for Cloud and hosted apps. Mobility comes in as a close second though.

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Sean Collins
Creative Director, Ziff Davis B2B
Posted on June 14, 2011

Tough to argue with Mobility as it's such an enabler...I'll say the future trend is Cloud. Similar to mobility, it's changing how everyone/everything operates.

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Lauren Harper
Community Manager, Eloqua
Posted on June 14, 2011
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I am going to break the rules and say either cloud computing or social media. Both of these are exploding right now and I've seen many statistics that show how businesses are investing heavily in each.

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Stephen O'Donnell
CEO and Chairman, S1NED Limited
Posted on June 14, 2011
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None of the above - Big Data

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Nipun Jethi
Nipun Jethi Replied on June 14, 2011

Please define "Big Data".

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Stephen O'Donnell
Stephen O'Donnell Replied on June 15, 2011

Big Data is the technology and approach used to mine extremely large data sets such as the contents of the Internet, Twitter feeds, Facebook linkages, click streams, telco log files and other massive repositories. A key element is that the data is being added to at an impossibly high rate and there is a requirement to search and analyse it in near real time.

Social media, Amazon, Yahoo, Google, LinkedIn and Facebook could not exist without it. Hence my contention that this is the top trend, event though most people can't see or feel it.

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Mobility, especially if you take a global perspective on technology.

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Nipun Jethi
Nipun Jethi Replied on June 14, 2011

I like this take. When you think about merchants in Africa or Asia, as an example, you realize the immensely powerful change mobile phones have made in their business and lives. MUCH more than anything else on this list.

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Andrew Babicz
Corporate Sales, Focus Research
Posted on June 14, 2011
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Mobility - you can access information from pretty much anywhere on so many different devices now

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Ryan Pollock
Account Manager, Ziff Davis B2B Focus (A division of Ziff Davis)
Posted on June 14, 2011
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I was going to pick a best answer for consumers, and then one for businesses. Then I realized that mobility has been highly influential for both. So mobility it is.

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Mobility. 100%.

Of all the phenomena listed, mobile apps (from productivity to entertainment), mobile access to data on the go, and increasing ability to transact is reshaping the way we do a lot of things.

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Timothy Loftus
Skilled Leader & Managing IT Infrastructure Architect, Free Knowledge Network, LLC
Posted on June 15, 2011
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I will not pick one because it depends on the business. I will pick two for their universal impact across businesses: Cloud Computing and Mobility.

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Aletha Cool
Marketing Grunt, A big, blue global software and services company
Posted on June 16, 2011
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Mobility.

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Michael Reyes
Founder, Reyes Global Holdings
Posted on June 17, 2011
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The convergence of all.

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Aaron Eden
Founder/Developer/Social Media, Garious
Posted on June 18, 2011
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My vote goes to: cloud computing and social media.

Things are so intermingled as you all know. For example, we see many social networking sites supporting local marketing which means that localization is a growing need that social media is satisfying. In turn, both trends will skyrocket. That's a smart social media move if you ask me. Also, social media is catering to mobility big time. As a result, my two thumbs up will go to social media!

Still, I can't overlook cloud computing. It's HOT!

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Leanne Hoagland-Smith
Chief Results Officer, ADVANCED SYSTEMS
Posted on June 19, 2011
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Other - Emotional intelligence because people still buy from people. Technology is a vehicle. Now more than ever before digitizing emotions (if that is possible) will impact businesses more than ever before especially with the data showing the significant trend to mobile and targeted marketing.

Transparency is the why of emotional intelligence as are many other behaviors including ethics and beliefs. When I recognize and positively manage the emotions of others and of myself, I cannot be anything else but transparent.

Sales is still about people connecting with people hence the popularity of social media integrating digital access to that human touch. With continued brain research about value creation, emotional intelligence will become a necessary business criteria not only for leadership but for sales as well.

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Gay Wakefield
Director & Associate Professor, Tarleton State University
Posted on June 19, 2011
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Mobility. It powers the rest of the options.

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David Curtis
David Curtis Replied on June 19, 2011

Mobility - it has raised the importance of risk management over issues of data security, fraud and identity theft in the new world of computerised information technology.

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David Kohar
Chief Business Architect, Zero2Ten, Inc.
Posted on June 19, 2011
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I would select Mobility for the big gains in usability over the past couple of years that has reached critical mass. Cloud computing will be the next wave.

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Terri Bennett
Sr. Mgr. Sales Support, Philips Healthcare
Posted on June 19, 2011
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I vote for mobility, but agree with Leanne about.emotional intelligence. Underpinning everything we do, the connection between people is the common denominator that ultimately determines success.

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Pamela Pearl
Director of Marketing/Senior GoldMine CRM Consultant, Business Automation Solutions, Inc.
Posted on June 19, 2011
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Social media networking and marketing is my number one choice for impacting digital life and business. These two concepts have converged together and now blur the lines between busines and life.

For example, now even B2B businesses can place profiles on social media sites (i.e. Facebook & Twitter) and reach individuals that might be key influencers as their companies are searching for business solutions.

Social Media sites offer the ability to have an interactive and impactful conversation over the Internet via real life individuals trying to reach businesses with their feedback. This also works in reverse where businesses can reach consumers with their feedback.

Email Hyperlink tracking back to social media web sites has offered businesses a useful way to send their email recipients back to their business profiles and postings to encourage a deeper look at the company and the business solutions that they offer. This offers two advantages - first the company knows that the recipient went to the social media site and two, the recipient can go there on their individual life time and not necessarily during regular office hours.

Finally, social media marketing is offering the ability of even the smallest business to reach a global community over the Internet, in an affordable way, that can attract individuals during their own time zone; at their own convenience; in a way that fits their own lifestyle.

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Raymond Pinard
President, 48HourPrint.com
Posted on June 19, 2011
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Social media.

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The transparent *use* of social media to listen to and participate in the conversation consumers are having about your product/service and your brand. The terms to describe this vary from Social Marketing (more focused on brand building and traffic generation), Social CRM (more focused on monitoring and analyzing what's being discussed) and Social Commerce (more focused on just-in-time crowd-sourced merchandising and SEO).

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Antoine Fournier
Senior consultant, ISIS Papyrus
Posted on June 19, 2011

7-Mobility ... of course! It is the only real change that affected human behavior in the past 10 years, the business is still based on human interaction, and what affects human behavior affects business. My second choice would be "9-Social", as it is true that we are facing a new frontier between man and the digital world.

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Sergio Beltran
Director, COTAISA
Posted on June 19, 2011
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I tking that Mobility beacuse is one of the best tools for the bussines process in our industry, Tourism.

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it's very interesting that nobody doesn't care about Security in this digital life/business. So maybe not on the first place but definitely on the podium should be SECURITY OF THIS DIGITAL LIFE and BUSINESS

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Ken Newton
Ken Newton Replied on June 20, 2011

I agree racoste, but Security should be hand in hand with all of the list. They are only separate when not considered with each item.

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chen min
investment manager, royalsea capital
Posted on June 20, 2011
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2. Crowdsourcing - wisdom of the masses, micro-work tasks

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Abhishek Syal
Engineer, BHEL
Posted on June 20, 2011
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Cloud and crowd sourcing built in together - a very powerful form.

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Daniele Cardesi
Sales Director, Sysnet IT Solutions
Posted on June 20, 2011
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Mobility and Social Media. Both combined in many different applications are changing the world. The mobility help people without an IT background to access to technology, social media, online data, etc.
A simply example, the old aged middle class begun to use facebook, twitter, etc from when the smartphone and relative platforms have integrated it. Than, the big contribution to social media came now from mobility.

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Cloud computing and mobility

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#7 Mobility - answer clients instanty. Access your work info from anywhere.

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Cloud computing and hosted applications - it will change how we interact with software and services. And - over time - change the PC and SW industry.

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I think that consolidation of multiple platforms like social media, search, searching in more non-linear dynamics, and storage of data among others. This consolidation will lead to greater simplification and seamless experience on the Internet. A major trend I believe will be greater security and the rise and the proliferation of new Internet Laws. Public agencies will begin using innovation to track all activity of citizens online and offline in real time coupled with more powerful web analytic technology will be capable of making better decisions about population data as it evolves in real time. Also, the storage of all information on a person's digital life will be tracked via a personalized IP address, which will take data and store it in a secure database to protect citizens from identity theft but also locate Internet criminals. Overall, I think data at a more micro level will become more manageable and greater storage space to track entire generations of citizen activity and then protect that information absolutely under privacy laws. This will also lead to digital money and the destruction of real money creating entire new monetary strategies and budgeting capabilities.

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Ken Newton
Sr. Analyst, CyByL Technologies
Posted on June 20, 2011
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The one not to see is Security, for security should be a consideration within every one of these trends. When security is not considered, it becomes a negative trend that creates instability in all markets, ask Sony. With that in mind, I'm torn between these. I see Mobility as a combination of Cloud and Croud and others. I don't see Mobility as being tied to a platform though, as it is defined here. Mobility isn't a phone or a tablet, it could be a car, a set of keys, a laptop an e-reader. I think that flexibility is what makes Mobility my choice.

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Greatly increased information theft and identity theft.

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Steve Kalaydian
Founder, Centelha Inc.
Posted on June 23, 2011
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interesting perspectives so far! thanks Michael S. for posting the question :)

it's a tough choice between mobility, cloud computing and social media. it's almost like the question of which came first, the chicken or the egg. :-)

bottom line though, i think MOBILITY and CLOUD COMPUTING have driven social media, and other trends, to the level of success they have reached today, especially if one were to consider Facebook, Twitter, Tumblr, Wordpress, LinkedIN, and many of the big social media applications to be cloud computing..which in essence they are. that is not to say social media didn't have two legs to stand on without mobility. but with so much information on the internet to process, i don't think we could consume it all, to the extent that we do, if we only had our laptops and desktops to rely on.

-3

#Anonymous... Just look what the red-headed stepchild LulzSec has done... I might be able to retire early if they scare ppl anymore. XD

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Michael Schmier
Michael Schmier Replied on June 14, 2011

I think this is true especially if you're talking about an entirely new frontier of security vs. theft.

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Alan Munroe
Alan Munroe Replied on June 23, 2011

oil prices and the geo-disparity of niche markets

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