POLL: What interests you most about Hybrid Events?

Focus is hosting a Roundtable on the topic of Hybrid Events (http://www.focus.com/events/marketing/focus-marketing-roundtable-best-practices-your-next-hybrid-e/). Of the following (4) questions, which one would you like posed to the Roundtable panel - and why? 1) What’s your definition of ‘hybrid event’? 2) If there’s one aspect of a hybrid event to do well, what is it, and why? 3) What are effective tactics for connecting the physical and virtual audiences? 4) When should you NOT do hybrid events?

Topics

Marketing

Digital Events

Hybrid Events

Virtual Events

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Dennis Shiao

asked on March 30, 2011

Nick Caston

Posted on March 30, 2011

4) When should you NOT do hybrid events?

Working on the "vendor/technology provider" side of the discussion, it's hard not to become somewhat bias. I definitely appreciate that hybrid events are not always appropriate or valuable in certain situations and will do my best to dissuade clients that may have chosen the wrong path, but I've never had a conversation specifically around when you should NOT (and why).

Cheers,
Nick

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Phil Tierney

Posted on March 31, 2011

2) If there’s one aspect of a hybrid event to do well, what is it, and why?
a. Make virtual participants welcome. Acknowledge them and intertwingle their questions with in-room audience questions. b. Provide virtual attendees with windows into the buzz and excitement of the physical show. "Man on the street" interviews. Brief Subject Matter Expert interviews. Event cams. Make the navigation to these complementary materials simple, ubiquitous.

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