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Quality of Content vs Quantity of Content: Which goes further?
I know this is a broad question, but which do you prefer when engaging in social media Q&A.;
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5 Answers
Not to play the devil's advocate, but I have to say there needs to be a happy medium between quality and quantity. While every Blog post, article, comment, Tweet, etc should be thoughtful and informative, a struggle to be too perfect can handcuff many companies.
Over the last three years or so, at different times, I have been tasked to help a company create a social presence, only to find myself in grammatical debates with well-intentioned (but misguided) higher-ups!
I think the real win is to first create a game plan for your social media presence, identify what content can be repurposed, what needs to be created from scratch and what resources you can pull from -- plus a realistic schedule for distributing such content. That way, you have time to create very good, high-quality content...and keep the quantity level sustainable.
Quality should always trump quantity.
In "Tested Advertising Methods" (which I *highly* recommend), it was shown that more information is always better, but "quality" was not a consideration.
Too much poor quality content detracts from your messaging and can quickly turn-off your users. give them what they want, keep them engaged, not enraged!
The world of social media assaults our senses with huge volumes of mediocre content. Creating ill-conceived, boring, or misinformed content certainly is not difficult.
On the other hand, consider the attributes of quality content: it tends to be thoughtful, shed insight into a situation, is well written, and may even offer actionable information. In other words, quality content is helpful in some way.
Truly influential thought leaders become that way by writing quality content. The best of these folks are also prolific in their content creation, writing lots of material that is of uniformly high quality. It's hard to write great content, which is why it's so rare.
Given the choice between quality and quantity, choose quality ever time.
I'd take quality over quantity any day of the week--and twice on Sunday. I agree with Michael about the best writers and content producers obviously churn out a good amount of both.
There's so much good content out there, though, that it's often tough to keep tabs on everything that I should be reading.
I would say that quality should be your priority. I would far rather be known for having a high quality product than having a wide assortment (quality) of product. I equate it to being a jack of all trades and a master of none. I'd rather be viewed as the master. I've turned down work because I didn't think that I would be able to provide the quality results that I want to be known for.
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