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As a sales rep, what gets you through a day full of rejections?
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9 Answers
YES is the destination but NO is how you get there. Read the 74 page book by Andrea Waltz called Go for No and then buy it for every sales rep you know. It will change the way you view rejection which isn't really rejection at all but simply a step towards finding your perfect prospect.
The 1 "yes" you get after 50 "no's". It may not be that day but it will be the next. Keep at it and as Trish says, "no's" are just stepping stones to find the perfect "yes."
Well said Joe. A few years ago, I sold newspaper advertising. I remember 2 bad sales days, where I couldn't give an ad away. I was wondering if it was National Reject A Salesperson Day or something. The next day was always better.
A day full of rejections should be once in a full moon, because sales is a numbers game. You're not going to sell everyone.
You just have to keep doing the right things. Like in the movie Tommy Boy, don't take no for an answer. The sale doesn't start until you hear the word NO. No means, the prospective buyer needs more information. You can keep talking to the prospect until something happens. Your sales reps should be investigators and interviewers.
Sometimes one word or phrase triggers the prospect to buy. I remember a very rude grocery store owner tell me he wasn't going advertise in my paper, because he was advertising in two other area papers. I told him I had seen his ads in the other papers and I was just there to see if I could save him money on his advertising.
It was like a light went off. He grabbed an ad and asked for a price. We became best buds. Eventually he pulled out of the other two papers and went solely with my newspaper.
Business owners have problems that they need solutions for. Think outside the box and get very creative. Help your sales reps limit the number of Nos. There's always a way in after a NO. Go back to the drawing board.
Keep track of the objections and role play. For more helpful information visit http://ezinearticles.com/?expert=Mike_Bova
I pump up between unsuccessful calls with lots of upbeat music. I telemarket - and do my calls standing, if my posture and attitude are positive, it doesn't matter how the call goes, I can still stay motivated.
I never take anything personally - and every no brings me closer to a YES!
Pick up the phone and call a favorite customer. Dealing with rejection is nothing new, every salesperson experiences it. I've found the best way to get back in the game when you're down is to call a great customer and talk with them about their business. The great customer will be pleased to hear from you and that alone will help pick you back up.
I focus on the activity and contacts that I made rather than on the fact it was a "no" - staying top of mind and connecting with prospects and clients - even when they are not ready is still planting seeds for when they are ready. Too many salespeople see no as never, rather than not yet. It is all in how you choose to look at NO!
I love using sports analogies. I would compare this to an amateur golfer. Hitting several bad shots is forgotten as soon as you hit one perfect. It is that feeling that keeps you coming back. It just takes one sale to make up you forget all the rejections. Just like golf, you can think about the previous shot. You need to think about the one you are about to hit.
With the exception of what we call "the 1% jerk factor", I find most people to be very open and polite. The approach to a call (phone or face-to-face) determines the outcome. If before you reach out you have carefully researched the company and contact, and your approach starts by establishing common ground (meaning asking questions about challenges you know the prospect battles) then you will have more success rather than dealing with a lot of rejection. Sales people sometimes confuse objection with rejection. If you are getting rejected 50 times for every yes, you might look carefully at your approach. If you confuse objection with rejection, you might need to grow thicker skin...
I agree with what Mark Hunter suggests - and I believe good salespeople are the ones who really know themselves and have the tough skin to understand that rejections are learning opportunities for further development.
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