Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
3
Should a company create our Google Plus page even if we're not ready to staff it?
- Recommended by:
- Lauren Harper,
- Steve Farnsworth,
- Annette Ogletree-McDougal,
- and 1 other
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
2 Answers
It is important to create your Google Plus account (or any other social media account) even if you're not ready to staff it. One main reason is name availability. All you have to do is look at Netflix's failed attempt to launch Qwikster on Twitter. Some kid had the account and there was a huge backlash from it. So it is important to sign up for all of your social media accounts qwickly (yes, pun intended).
However, it is important that you don't promote your page before you are ready to staff it. Creating and promoting are different. Don't drive people to your page if there is no content to engage them.
That's great information Brian. I did not know about the Qwikster story but good to know. We are a small organization but have been using tools like HootSuite to work with our social media. I am hoping that they integrate with Google+ very shortly.
Answer This Question