Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

0

Should SEO be a shared responsibility? Who controls your search marketing efforts in your company?

Topics

Search Engine Marketing

Search Marketing

Answer This Question

Lauren Harper

asked on Aug. 10, 2011

0

President, Web Savvy Marketing

Posted on Aug. 11, 2011

SEO is a company responsibility. While you need an SEO expert and lead, you have to have content to help drive that SEO. Typically the SEO expert cannot do that on his/her own, so it is certainly a group effort.

0

Larry MacDonald Replied on Aug. 11, 2011

I like the idea of separating the content creation and SEO. They go hand in hand, but I wouldn't want to have two people working on the same SEO work. My guess is that would get confusing and conflicted pretty fast.

0

kevin Appadoo Replied on Aug. 11, 2011

I believe SEO expert must work in a chain relationship with the client and the responsibility of each party would be made clear.

Answer This Question

Events

Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Related Activity

Charu Gupta asked

How hard is to market free products for a small business?

6 hours 45 minutes ago

webs4soft UK asked

What is the latest Google Penguin update?

17 hours 24 minutes ago

Dheeraj Gopa answered

What are some of the basic SEO techniques that any company can use in house for their websites?

19 hours 29 minutes ago

Bill Wood answered

With all the different online marketing channels what are some guidelines SMB's with limited resources can follow to manage it all?

Hamid Ghanadan answered

How have you explained the importance of content marketing to the C-suite in order to get the budget you needed?

José Ricardo Santos asked

How can I transform members into buyers?

Philip Eide asked

When trying to sell an internet based marketing service/portal, what is the best call to action on a landing page?

D Green asked

What is the best method you've found to increase customer traffic on your website?

Lucian Cazac answered

What would you do if a direct competitor requests to add you to their Linked In network?

Doug Kessler answered

Who are the best content marketers?