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Should virtual events be part of the lead nurturing mix?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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1 Answer
Brook:
The answer is yes given that the content provided at the event is going to be relevant and help the buyer better engage with your organization and further them along the buying process.
The most successful nurturing programs are integrated, multi-channel campaigns that are powered by great content so do not be afraid to try a variety of medium and be sure to test and measure at each stage to determine the right approach with the best return. To that point if you really want to know if there successful for your buyers, ask them.
Carlos Hidalgo
The Annuitas Group
www.annuitasgroup.com
@cahidalgo
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