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Smartphone Trends: What are the top trends in smartphone application development to follow in 2011?

Please list, in detail, 3-5 of your top smartphone application development trends to follow in 2011. High quality contributions will be included in an upcoming Focus report and will receive significant promotion across the Focus network.

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2
Dean Kakridas
Independent consultant, nineten innovation LLC
Posted on Dec. 21, 2010

1. Serve the Servants
In the US market, network operators like AT&T and VZW have a lot of interest in creating data service plans that closely map to popular application usage patterns. In other words, charge per use for apps like facebook, farmville, pandora, etc. While that sounds wholly frightening and justifiably would never fly with users in the end, it signals a new wave of thinking that needs to be accounted for. Therefore, application developers can either partner tightly with operators and give up some control of the bits and brand, or focus on emerging technologies with OEM partners - go deeper into the OS and silicon and deliver a more meaningful and relevant experience to end users. Either way, it means strategic partnerships with large market makers and most importantly, choosing the right one(s) to optimize business value.

2. Design Thinking and Doing
It's getting harder and harder for applications to stand out from the crowd in platform and cross platform. To me, this signals a need for app devs of all sizes to put more emphasis on UX design and the full user journey pre-download, post-download, and how the app delivers true value and impact. That means having a strong philosophy of business and mandate of authenticity in all facets of the business and decisively making the (very) hard decisions on the product feature set and roadmap. In the smartphone arena, you are what you do, so choose wisely and win over your users -- one user at a time.

3. Search is not just about Google anymore
Social networks from Facebook to GroupOn have changed the way users discover, transact, and share things on the web. Mobile smart phones give users an unprecedented platform for two-way, social 'search, shop, and transact' applications. Of course, this also changes the conversation when it comes to mobile advertising and how to put the right offers at the right time in front of the right users. Hugely powerful when you layer in maps and location. I think the best experiences are yet to come in this arena and it seems to be fairly wide open going into 2011.

4. Saving Us from Ourselves
Microsoft's recent ad promotion for Windows Phone 7, billed itself as the phone platform to "Save Us from Ourselves". Let's face it, we are all guilty of staring down into our smart phones in social situations and disconnecting ourselves - even momentarily- from the physical world. In my opinion, this is not a sustainable model for human happiness. I believe there are great opportunities for clever UX-centric developers to deliver mobile apps and capabilities that enable users to put technology to work for them rather than the other way around. Ways for users to engage more with the beauty and richness of the physical world, while not losing any potency with their digital footprint. Windows Phone 7 is just scratching the surface on what is possible.

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Ken Wineberg @KRW_SM
Director of Sales USA, Tough Corp

It is rumored that APPLE will include support for mobile payments in the release of the iPhone 5 this will allow you to make mobile payments right from your phone to a vending machine or transaction device. http://reviews.cnet.com/iphone-5-most-wanted-features

I have already used my iPhone as a boarding pass on my flights via USAirways, and I can say that it is much easier than needing to find a PC and printer on the road to print that boarding pass for your next flight.
I checked in online and downloaded my pass.
At security I hit the web link and my pass was displayed on the screen.
I held it up to the reader and "beep" the TSA was happy and I was on my way.
Then when I got to the gate, I used the same procedure.
Smartphone technology is here and is being adopted.
Best of all, it works!

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Bob Egan
Bob Egan Replied on April 25, 2011

I've done the same thing on US Air. Its great.
And my wife did it last week on Delta.

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Ghassan M
CEO, Natal
Posted on Dec. 22, 2010
  • Recommended by:

Well Stated Dean.
Innovations in UX (User Experience) and NFC (Near Field Communications) ie payment and object recognition will be the domain of the Smart Phones and possibly Tablets and Pads.

Lean and Mean applications will render the telcos as dumb pipes and new telecommunications business models will emerge as a result.

Integrated UX in smart phones will spill over to Networkd TV, Car Dashboard, Pads and eventually back to Web 2.0.

These are interesting times for information technology. Smart phones and Pads applications will shape the development of the next Web and broadband Access technologies.

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Martyn Davies
Principal Consultant, Weird Crater
Posted on Dec. 28, 2010
  • Recommended by:

Android will increase in significance in 2011, especially since the OS has started to appear on lower-cost phones. There are still app store problems for Android, but the experience is improving.

Windows Phone 7 is potentially an interesting developer platform. You can develop using Silverlight or XNA frameworks, so Microsoft are trying to leverage skills that their developer community already has in place, i.e. Silverlight for web multimedia and the XNA Game Studio that Xbox developers already know. XNA games is probably the one to watch.

Lastly, the Wholesale Application Community (see http://www.jil.org/web/jil) is an interesting developer strategy, which addresses not just smartphones but potentially any phone that has an embedded browser. WAC allows self-contained applications (widgets) to be written in HTML/CSS/JavaScript to run in the phone. Potentially, this has the biggest developer community of all and the biggest marketplace.

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Edward McNeil
Owner , Flexera Software
Posted on Jan. 3, 2011
  • Recommended by:

There's some great insights here.
In addition to Android and Windows 7 as platforms Samsung's BADA platform and Qualcomm's BMP platforms are highly available developer platforms and both have a good distribution story within the lower end devices which could provide some interesting competition but more importantly accelerated maturity of applications.

We too have seen the development of more Smartphone type applications and UX leaps in the Telematics industry particularly in the Automotive and Vending sectors.

Lastly augmented reality and binding together the real world physical objectives and advertising structures to digital technologies will become more and more seamless. This will bring some huge opportunities for smaller more traditional businesses also who in the past may not have been able to budget for mobile technology development.

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Tim Collins
Head of Messaging Applications, Nokia
Posted on Jan. 31, 2011
  • Recommended by:

1. Write twice, again
Over the last year we have seen that developers are targetting a number of platforms (iOS, Android, Blackberry and Symbian) in order to get access to the largest number of customers. This year they will also have address form factor choices with the proliferation of tablets running iOS and Android.

2. Getting local
The success of app stores coupled with the availability of smart phones around the world will drive the creation (and reward) for applications that address local cultural, business and communication needs.

3. Location, location, location
The checkin and couponing craze is creating a lot of VC excitement right now showing that Google has not won the B2C search and marketing game. This year we will see continued me too activity and some true innovation. NFC, augmented reality and incentives will most likely be the primary drivers.

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Kishore  Jethanandani
Principal, FuturistLens
Posted on Feb. 4, 2011
  • Recommended by:

Enterprise applications growth. Mobile enterprise applications have barely grown while consumer applications exploded. The challenges of more complex applications in the enterprise will be solved by platforms which make it easier to integrate business processes and provide cross-platform solutions.

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Simon Bramfitt
Founder and Principle Analyst, Entelechy Associates
Posted on Feb. 6, 2011
  • Recommended by:

Michael

Tim Collins has highlighted a major problem/opportunity for mobile application development. As enterprises shift away from RIM as their primary mobile platform and look to Android, iOS, and probably to a lesser extent Windows Phone 7 and Symbian, the need to deliver applications across multiple platforms rises. In the short term "write twice" may be the most appropriate path to take, but it has to be acknowledged that this is an ugly solution at best. Great thought needs to be given both to application development systems that can allow a single application to function across multiple mobile phone platforms, and to applications that have greater awareness of the capabilities of the device that they are running on.

Secondly; consideration has to be the impact of "Bring Your Own Device" programs within enterprises. There is an immediate need for solutions that can provide both secure managed access to enterprise data, and at the same time freedom and confidentiality of the device owner's applications and data. Whether this be delivered at the application level, or through the use of mobile hypervisor technologies is probably more a matter of timing than anything else.

Regards

Simon

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Ken Wineberg @KRW_SM
Director of Sales USA, Tough Corp
  • Recommended by:

What will explode is the "Virtual Wallet" you will buy everything from your groceries to sodas in vending machines from your Smartphone.
Your credit cards will remain in your wallet.

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Simon Bramfitt
Founder and Principle Analyst, Entelechy Associates
  • Recommended by:

I'm not convinced that NFC will breakout in 2011. Apps will be written, but adoption will trail. The cost of changing out every POS terminal to support PCI compliant NFC terminals has to be taken into consideration here.

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erica byrd
Mobile Architect, Dominion Enterprises
Posted on May 13, 2011
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I also believe NFC is a huge moment headed our way (and I'm personally very excited about it), but not until late in 2012. I am sure VISA will subsidize the initial POS terminals, but we will have to wait for consumers to be able to upgrade their devices in order to use this system and most users will wait out carrier contract terms before making the change.

I expect late sumer to early fall 2011 to start seeing a huge media push by VISA to start generating consumer excitement. Mobile payments are coming and it will successful, because it already is successful in other countries. I just think the US will take a little longer to transition.

Mobile Device Management is something I see for 2011. Enterprises HAVE to manage mobile devices and access to corporate resources, in a flexible and productive manner.

Local coupon apps are a hit this year (I am working on one as we speak). Seems like this market would be saturated by now but I see more and more each day. I can only attribute this continued growth to targeted sales. I get the apps that get the deals that I like. And they all seem to have different targets, which I assume is why we see new local daily deal businesses popping up more and more. And mobile views and buys is the best way to market this business.

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Kishore  Jethanandani
Principal, FuturistLens
Posted on May 13, 2011
  • Recommended by:

The cues for emerging applications will come from cloud services providers. Microsoft's acquisition of Skype is clearly pointing to scalable multi-media collaboration. The cloud will enable seamless flow of content to the outdoors for a mobile workforce to get work done while on the move.

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