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Social media etiquette for businesses?

What are some of the rules of etiquette for businesses that interact with their customers via social media outlets? What social media practices have you employed to generate positive responses from your customers?

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Courtney, there's a good article on social media do's and don'ts here--written by Margaret Page, an etiquette coach and consultant.

http://etiquettepage.com/business-etiquette/good-social-media-etiquette

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