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Social Media Monitoring Tools

Is anyone out there using social media monitoring tools in their business? If so, what are your thoughts around them? Too much? Not enough? Do you act on the data

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In today’s times, monitoring a brand is very important since business is going social. Today, it is not only important for businesses to track brand mentions about them, but also the competitors’ mentions and industry related buzz words. To know all about your brand in real time is very important and hence being visible in a crowded space is the key for excelling in social web.

To do all this, what one needs to do is invest in a social media monitoring tool at the right time providing accurate results. There are many tools which will help you monitor your brand; one of them is Position2 Brand Monitor. If you are looking for a free social media monitoring tool, take a look at Brand Monitor Free edition: http://brandmonitor.position2.com/get-brand-monitor/free-social-media-monitor... with no time constraints. Brand Monitor is great for tracking conversations, gauging sentiment and share of voice, getting a dashboard of mentions and also has Twitter and Facebook functionality built in.

Disclaimer: I work with Position2.

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Also look at Beevolve.com and Radian6 and Sysomos and Lithium

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