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Starting a new business: Is it a "turn-off" to use a freebie email address for your contact info?
A friend has started a clothing company that has gained a lot of traction but he is soliciting vendors using an @yahoo email domain. Is this hurting his potential responses and further more when is the right time to invest in a proper business email domain, and how...?
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3 Answers
Yes, especially if he is trying to present his company as professional and established. A quick, inexpensive fix is Google apps (http://www.google.com/apps/intl/en/business/index.html). They have an inexpensive (maybe free) email that can use the domain name of his website.
Using a freebie e-mail address is absolutely a turn-off. It makes it that much harder to be taken seriously when your business card has @yahoo.com, @gmail.com, @hotmail.com, etc. on it. These days, you can pay $10 per year for a domain name and hosting with providers like GoDaddy and, as Mr. Nordman noted, slap Google Apps on it. That gives you a legitimate e-mail address for very little money, locks in a domain name for your business (i.e., doesn't let someone else register the domain name you want and make you pay to get it) and allows you to later expand into a web site when the business warrants the expense.
Thanks Chris and Joe,
The info is extremely helpful.
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