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Sure you survey your customer base, but do you survey your employees too?

We all know the infinite and dynamic value of surveying your customers for feedback, but does your company also collect feedback from its employees? In a similar way customer feedback reveals customer perceptions, employee feedback can also reveal valuable perceptions on company culture, employee retention, and operations. In your experience, how do employee insights and customer insights differ, and how have you made adjustments apropos of each?

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