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Is there such a thing as a "networking" specialist?
Are there networking specialists out there that specialize in helping business network? I feel like we need to hire someone or a company to help us in our networking efforts. Any suggestions?
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2 Answers
I would define a networking specialist as someone who effectively networks to bring forth a positive business benefit as a result of their activities.
In terms of hiring a networking specialist - I think the old name for this was marketing manager - whose job was to develop new sales leads through networking engagements. I don't think that many organizations can readily benefit from the social media networking at this present juncture, and most of the "social networking" specialists out there are just trying to sell you their product or service rather than delivering solid results.
As with any business engagement, it is important to ensure that proper descriptions and metrics are attached with the position, thus you can determine weather the position is bringing solid results or not - don't just blindly hire someone to do networking without having a solid plan and goal in mind of what you would define as "networking results".
Personally I would be leery of a self proclaimed networking specialist. If you need help in this area consult with a marketer to help you develop a good networking plan and give you tips on how to improve your company's networking. You didn't specify if you meant social networking, like social media so I am assuming and talking about local "community and business" networking.
In house I'd look for a personable staffer that gets the business, can present themselves and the company well and has never met a stranger.
Last understand networking, what it is and how it works. It's about connecting with people and building relationships and referrals. If you go into it expecting sales, sales and sales you will likely be disappointed and turn off many good contacts that you meet.
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