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What about other social media like Youtube, Foursquare? Google+?
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Each has to be evaluated on it's own merits for your particular company and industry. Also whether you are selling B2B or B2C products/solutions.
From those you listed I would say that YouTube is definitely one to jump into fully, and Google+ appears to be gaining strong momentum. Still too early for me to say for sure, but I am starting to think that it might be the Facebook for businesses. Just my thoughts.
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