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What are the advantages of a free/open source email marketing system?
Aside from cost, what are the benefits of a free/open source email marketing system? How do they compare to a regular email marketing system?
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Email deliverability and reputation management are the critical issues in self-hosted email marketing systems. These are undergoing changes constantly and hence catching up with these practices and achieving good delivery rates will take up a lot of time and efforts. Also, using a (reputed) third party email system serves as a watchdog for your own email acquisition, list hygiene and management practices.
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