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What are the best ways to get your audience to participate during your virtual or hybrid event?
Q&A? Polls? What have you used that got the best results?
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3 Answers
For a hybrid event, hire a virtual emcee. The role of the virtual emcee is to serve as the "connective tissue" between the on-site and digital audiences. The emcee is stationed at the on-site (physical) event, so that s/he can give digital viewers a "taste" of what it's like (and what's happening).
The virtual emcee can conduct interviews with experts (or passersby) and can take questions from the digital audience, and have on-site attendees answer them. Believe me when I say that an effective virtual emcee will result in a more engaged digital audience.
You've got to literally tell them what they can do to support the event. If you're holding a tweetchat write a post explaining how to participate. Here's a link to an example on Tweet Chats I wrote for Ragan.comhttp://www.ragan.com/Tomorrow/Articles/How_to_participate_in_a_tweet_chat__43...
Dennis, an emcee that connects all the audiences is definitely a smart move!
One other thing that I think helps a lot is to use your live audience to help drive attendance for virtual participants. When you're tuning in as a virtual participant, your engagement skyrockets when you know (or better yet can see) your co-worker or personal connections actively learning.
The absolute best attendance acquisition strategy for hybrid is to leverage the networks and influence of your live attendees.
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