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What are the challenges of mobile CRM adoption?
The transition is already underway. Smartphones are becoming the de facto communications and collaboration medium replacing desktops and laptops for enterprises. Are there limitations in the form and function which end-users can currently utilize mobile CRM?
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Possibly for the first time, the sales team is driving the technology that they are going to use for an enterprise application. This is not the company, boss, manager driving the change. Because it is being driven by the user, adoption will be much less of an issue than traditional enterprise application user adoption. That solves the sales part of the CRM function.
I do not believe that mobile devices are close to being defacto for the customer service nor marketing portions of CRM, nor as the primary device for collaboration. Collaboration requires a solid input device and I do not believe we are there yet for proper input to use for collaboration.
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