What are common mistakes that employers make when using Twitter as a recruiting tool?

when using Twitter as a recruiting tool, employers really need to focus on who their target market is. Many active Twitter users are of the younger generation and yet, they have different values and things that appeal to them than the regular average employee. Active social media users are those who are just graduating college, those who are still attending in school whether it be a university, 2 year college, or high school.

@CiscoSystems has a little over 97,000 followers and @KimKardashian from E! has 12,014,005 followers, and @KimKardashian is only FOLLOWING 165 users while @CiscoSystems is following almost 3,000. How Tweeters like @KimKardashian are able to get people to actively follow them instead of going out and actively searching for followers (like many company employers do), they engage with their audience.

The most effective way to reach potential employees through the use of Twitter is to talk to them. By posting job opportunities and information about the company, yes it's great. But the main thing that is lacking is a 2-way communication.

The single most common mistake employers make when using Twitter as a recruiting tool is that they make the mistake of using 1-way communication where they post information, but don't interact with their followers. 2-way communication is the way to successfully use Twitter because with the use of handles (@user) you are able to make your tweets more personable and actually dedicate it to somebody and make them feel special.

The single, most common mistake employers make when using Twitter to recruit is their focus on posting information for their users. The problem is, there’s a reason why Twitter’s character limit is 140. Twitter users don't like to read. What they like to do is talk, voice their opinions, engage with people.

Currently, many companies are using 1-way communication where they post information and hope for hits, but they are not making the effort to go out and actually create a relationship with those people that would be posting hits. It is difficult for users to find you on social media since there are so many social media sites and users (not to mention large corporations have at least 10).

The most effective way for an employer to recruit using Twitter is engage in 2-way communication and personale your tweets with twitter handles (@username) with your followers so they feel special and feel like they are actually part of a really good conversation (recruiting and jobs offers). Think about Twitter as like a large conversation and then think from the user's side. Wouldn't you be more likely to engage in an online conversation if someone actually @twitterhandled you? you'd feel special =)

The single, most common mistake employers make when using Twitter to recruit is their focus on posting information for their users. The problem is, there’s a reason why Twitter’s character limit is 140. Twitter users don't like to read. What they like to do is talk, voice their opinions, engage with people.

Currently, many companies are using 1-way communication where they post information and hope for hits, but they are not making the effort to go out and actually create a relationship with those people that would be posting hits. It is difficult for users to find you on social media since there are so many social media sites and users (not to mention large corporations have at least 10).

The most effective way for an employer to recruit using Twitter is engage in 2-way communication and personale your tweets with twitter handles (@username) with your followers so they feel special and feel like they are actually part of a really good conversation (recruiting and jobs offers). Think about Twitter as like a large conversation and then think from the user's side. Wouldn't you be more likely to engage in an online conversation if someone actually @twitterhandled you? you'd feel special =)