Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
What are the differences in marketing to B2B companies as opposed to B2C companies?
Any techniques that are typically reserved for B2C?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
1 Answer
We work in advanced technology B2B, and one of the biggest differences is, in the B2B trade publications the target audience is actually searching for your product/service information...
Trade journals remain one of the top places where professionals first learn about the new products/services they need to do their jobs. They actually scan through the ads as a quick overview of what's new, and then they zero in on what pertains to them specifically.
That's a very different scenario than in B2C, where marketing messages are "in the way" and are not particularly appreciated. There, marketing has to work a lot harder to "get attention."
Al Shultz
http://www.alshultz.com
Answer This Question