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What are the major demand generation trends that technology marketers should be aware of?
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I can't say whether it's a trend yet, but I've seen vendors creating and adding tools, diagnostics and games to their offerings. Gamification is a buzzword for this it seems.
Hubspot and their Graders is a prime example. Klout score, BranchOut reward badges, and even Focus with vote up/down facility could be included in the category.
Games (with a relevant purpose) are engaging, have viral potential, or less time consuming than text, and video. They are also a great data capture and scoring tool.
I'm looking for ways to include these in my marketing and in my portfolio for advising clients.
Any other good Gamification examples or tools out there?
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