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What are some effective motion techniques to use at trade shows?
What are some good motion techniques that I can use at my booth during trade shows that help draw people over? What are some things that you have had success with? What are some things that you haven't had much success with?
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2 Answers
There are some obvious answers here such as looking professional, always smiling, having good posture and body language, not looking distracted, tired, or annoyed, all promote a welcoming disposition when attendees are near your booth.
I believe how you manage your trade show booth all depends on the size of the trade show and how many attendees you are expecting. If it is a large tradeshow, with several competing booths, having ample booth staff and a giveaway or some sort of engaging game or demo always seems to attract people.
With smaller to medium size shows, I think it is smart to not be too overwhelming with booth staff. Having too many booth staff members can be intimidating for attendees and will be hesitant to approach your booth. Of course, you don't want to be short on staff so managing a rotation or having extra staff members available at the event is a good back up plan (they can peruse other booths, attend different tracks, etc., to make the time at the event worthwhile).
As far as success with booths I have managed (I have had booths at small to medium size shows), my favorite tool that I have used is having a monitor and computer at the booth to actually show our products . This way you can demonstrate what you have to offer, navigate around the product to show different features, and easily have the monitor available to answer any questions related to your product and/or offering. The screen can also be flashy and intrigue people to come up to your booth.
Very simple answer: Just get out into the isle and talk. Have conversations with some passion behind what you do. Too many tradeshow booths have a feeling of sadness around them as if the people working do not want to be there.
A company I once worked for, Cast Iron Systems, worked a tradeshow like no other. We all were there having meaningful conversations and met a ton of great people and prospects, regardless of the size of the show.
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