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What are some ways to market mobile applications?

What are some good channels to explore for marketing mobile applications?

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Dan Verhaeghe
Marketing Specialist- Promotional Marketing, Mobile, McLoughlin Promotions
Posted on Dec. 16, 2010
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Hey Terry,

I believe strongly that mobile phones are predominately used in offline situations so therefore you should be creatively marketing offline.

We wrote a blog post a couple days ago that touches on this point on our website and features a "case example".

Here's the link- http://mcloughlin.ca/insights/aisle411mobilemarketingoffline/

Other channels to explore might be mobile app stores (which can be difficult to navigate), QR codes in strategic places both online and offline to entice mobile downloads, mobile ad networks, sms marketing, and so on.

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