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What are some ways to utilize our website statistics?
The company that I run is 6 months old and we are starting to track our website statistics. I'm trying to get an idea of how we can utilize our statistics. What are some ways to utilize our website statistics?
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4 Answers
I would do a complete analysis of these stats over the last 6 months to get a complete view of your visitors. Which pages are most popular? Where are they coming from? Which referral sources are keeping them on your site the longest? More importantly, where are they leaving your site? For example, we had a complete pricing grid on a page that was in the header navigation. Using our own tracking software we realized that a great deal of folks were coming to our homepage, looking at our pricing, and then leaving without contacting us. This indicated that we were giving away too much information - people had no reason to contact us. We then changed the page so as not to give all the information away -- and our contact rate has gotten higher. Understand where your traffic is coming from and the path visitors are taking; then alter your site to encourage the behavior you want - a sign up, a contact form, a newsletter opt-in, etc.
Well, it very much depends of the website you run. If it is a media, a reference or community website, then the stats help you to sell ad space. If it is a an online merchant you would extract information about visitors behavior on the site pages and various information about them.
Website statistics can provide you with a lot of information as to which of your website pages are the strongest and which are the weakest. Which pages receive the most views? Which pages receive the longest views? Which pages are clicked off of almost immediately? Utilize this information to determine how you can make your website better. As Emily mentioned in her post, perhaps you are providing too much information on one page but not enough on another. Determine the differences in copy between the two pages and see how you can tweak your site to attract not only more visitors but visitors who stay on your website longer.
It's also useful to know where your site visitors are finding your site. It's even more useful to know the search terms they are using to find your site. Use this to your advantage by optimizing your site with those terms.
I suggest looking into Hubspot. You can generate a report from that that grades your website. With this you'll know where you rank on google, etc. You can also put your competitors' websites in the tool so that you can see their grades as well. Let me know if I can help you any further research@ecsellinstitute.com
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