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What are some of your best practices for researching prospects?

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Frank Rumbauskas
New York Times Best-Selling Author, NeverColdCall.com
Posted on Feb. 8, 2012
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I love LinkedIn and Facebook. They give you enough "inside information" to find ways to connect on a personal level. In the end, people buy people over features, benefits, price, etc., and if you can find common interests via social media and then connect based on a common interest, you're miles ahead of your competition.

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