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What are the top 10 things about cloud we'll all take for granted in 3 years?

With the end of the year coming up, I thought it'd be fun to write a report doing a bit of crystal ball gazing and predicting the Top 10 Things About Cloud We'll All Take for Granted in 3 Years. Rather than just use my own imagination however I thought I'd invite others to take part and give their view.

So jump in - the top ten ideas will probably be included in a report that will be read by millions, become a best seller and maybe even made into a broadway hit. Either that or will provide some amusing reading in three years time when we see who was right!

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Sam Johnston
Director, Cloud & IT Services, Equinix
Posted on Oct. 11, 2011

Cloud services will achieve "dialtone" availability by deploying global, geographically distributed and redundant infrastructure.

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Eric Lenington
Eric Lenington Replied on Oct. 16, 2011

I hope that is the case, but I feel it will be difficult to achieve. To your point, people got so accustomed to reliable dialtone that no one even thought to worry about what was behind the dialtone, it was just taken for granted (although in recent years, we've regressed as a slew of under performing VoIP providers have entered the market). Today, any company considering a cloud-based service of any kind will spend time understanding the provider, their infrastructure, their long-term stability, etc., and rightfully so. But keep in mind that the presumed reliability of dialtone was largely due to one company (the old AT&T) that delivered on that promise of reliability over a very long period of time (I suspect that early customers of phone service were not so accepting, although for the most part, they had only one choice). For cloud services in general to achieve that level of de-facto acceptance, it will take time and it will only happen if the cloud providers deliver on that "dialtone" promise. But I believe that will be much harder to do. Not because there aren't excellent and highly reliable cloud providers out there, but because the environment today is much more like the current VoIP market (with its broad range of providers, from "five nines" to "fly by night") than the environment that shaped the history of dialtone in the 20th century.

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Sam Johnston
Sam Johnston Replied on Oct. 16, 2011

Per my comment about SLAs, users should be able to differentiate between "five nines" and "fly by night" services by looking at trusted third-party monitoring. Availability is already very good (typically better than in-house IT) for services like Google Apps and it will only get better.

In other news I was unable to use my mobile phone all night Friday night (and thus unable to meet friends I'd planned to meet). Seems the providers aren't taking the whole thing as seriously any more, though the services are getting much more complex too (e.g. data vs dialtone).

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Eric Lenington
Eric Lenington Replied on Oct. 16, 2011

Yes, it's not that users can't differentiate or that there aren't very good services out there, my point is really whether the overall impression of cloud services will reach "dialtone reliability" in the minds of the customer base.

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Sam Johnston
Director, Cloud & IT Services, Equinix
Posted on Oct. 11, 2011

Cloud services will be far cheaper than legacy equivalents by deploying adequate (rather than excessive) redundancy (e.g. n+1 rather than 2n) and building resilience into software rather than hardware; most new software will be designed for cloud rather than legacy architectures.

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1. Identity (AuthN / AuthZ) & Mobile Application (not Device) Management will be simple, configurable options on hardware platforms via accepted and adopted standards.

2. Security will be by policy, not by topology and there will be simple options for "securing the data, not the device" and hence allowing enterprises to live in the metropolitan area (cloud) and not behind the castle and moat.

3. Cloud Concierge providers will have blossomed, peaked and stabilized with leaders like Equinix providing CIOs with an option-rich, trusted "service aggregation" partner.

4. Cloud services will be measured on value provided rather than costs saved.

5. The argument around "DevOps" will be long since forgotten and it will be normal for "Infrastructure" operations people to be intimately familiar with Software (API) operations and for "Software" people to be capable of programmatically configuring infrastructure components.

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Sam Johnston
Director, Cloud & IT Services, Equinix
Posted on Oct. 11, 2011

SLAs (which are bad for customers because they only cover a small fraction of the true cost of security — including availability — incidents, and bad for providers because they strip them of what little income they earn from providing the service) will be a thing of the past... you don't need an SLA when you have a proven track record of delivering "dialtone" availability.

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Dan Young
Dan Young Replied on Oct. 12, 2011

My gut feeling is that the concept of SLAs will fade from the enterprise psyche as we head towards a world where business applications are a) generally built on cloud and b) available on any device over any medium. However, even today SLAs have no practical purpose and yet they exist. Why? And if we don't have SLAs won't sales and marketing departments just invent some other meaningless metric for customers to compare services?

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Sam Johnston
Sam Johnston Replied on Oct. 12, 2011

I much prefer a proven track record, ideally maintained by a third-party. That's why I created TrustSaaS (and wish I'd kept it running now).

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Sam Johnston
Director, Cloud & IT Services, Equinix
Posted on Oct. 11, 2011

Enterprise infrastructure will shift off-site/third-party facilities (like Equinix) to better reflect the shifting "center of gravity" of the user-base. Thirty years ago centralised infrastructure made sense because users came to the office 9-5 to use tethered workstations — today they're Internet-based devices, roadwarriors, customers/suppliers/partners, web services, etc.

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James Urquhart
VP of Product Strategy, enStratus
Posted on Oct. 11, 2011

For application developers, networks will be about connectivity, with most application-specific cloud services delivered from the edge. However, it will all be an illusion^Wabstraction.

The abstraction, however, is delivered on rich, innovative networking platforms that enable things like optimal geographic distribution of application components, auditing of network traffic across wide area networks, and a variety of security services with minimal impact on application design.

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Data in the cloud is more secure than in your terrestrial data center.

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Patrick Adams
Director, Adduce:360
Posted on Oct. 11, 2011
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Sustainable Cloud Providers will number around just 10 - including the likes of Amazon, Google, SalesForce, MSFT, Apple

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The word 'Cloud'

Once it's actually imbedded enough into social and business activities we'll stop using the buzzword to describe it.

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Sam Johnston
Sam Johnston Replied on Oct. 11, 2011

Or more specifically, once it's implicit (in that most/all computing is cloud computing) it won't be necessary for us to specify... in the same way that client-server faded off into the background along with the mainframes it replaced.

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Jim Donovan
Jim Donovan Replied on Oct. 16, 2011

I agree that the buzzword will disappear, and a retronym will be created to refer to the old way of storing data. For example, we once referred to the new television of the 1960s as a "color TV". Then, the word "TV" began to be assumed as having color, so the retronym "Black and White TV" was created. Similarly, "wireless phones", "car phones" and "mobile phones" are now simply called "phones". What was once called a "phone" has taken on the retronym of "land line phone". I like Patrick Adam's idea for the retronym to be called "terrestrial data".

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Sam Johnston
Sam Johnston Replied on Oct. 16, 2011

I'm happy with "legacy" myself.

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1. Location. In 3 years the cloud wont be in a location. Few people care or know today where our major search engines run from. The clouds they operate in will be the cloud we also operate in. An undefined non jurisdictional URL?

2. Similar to Josh - As a Service - will no longer be a term.

3. Hopefully a common marketplace

4. Brands. The cloud will no longer be a cloud. It will be a service brand. We will take for granted the service provider.

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Sam Johnston
Director, Cloud & IT Services, Equinix
Posted on Oct. 11, 2011

"Open Cloud" will be advertised by providers and demanded by consumers, guaranteeing important freedoms for services in the same way that "Open Source" guarantees freedoms for products.

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Steve Ardire
Merchant of Light' for disruptive early stage software startups, Independent Consultant
Posted on Oct. 11, 2011
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Semantic integration, monitoring, and management across the entire IT stack.

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JP Morgenthal
Principal, Ranger | Cloud & VDC Services, EMC Consulting
Posted on Oct. 11, 2011
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DR/COOP is a standard aspect of all business applications most running in active/active configuration.

Users will download pre-configured machines from vendors instead of installing software manually.

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Nick Hamm
Cloud Solutions Architect
Posted on Oct. 12, 2011
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1) Security - this will no longer be the biggest objection about cloud solutions
2) Device agnostic mobility - this will be an embedded attribute of all SaaS applications
3) Big data - this will no longer be a problem only to be solved by on-premise apps
4) Highly transactional - the ability to deliver highly performant and transactional apps
5) Enterprise-ready - most enterprises will think cloud-first before on-premise for new apps
6) I would hope data residency, but this really depends as much on the political landscape as it does anything else.

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Mike Turco
Consultant, Mike Turco
Posted on Oct. 16, 2011
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Ubiquity
Reliability
Regulation and Taxation (esp. if the dems take a stronghold next year)
Dependability
Dependence
ADB (Any damn browser)
Stratification (Haves and have nots at various levels)
Traceability
Awesomeness (in spite of the good/bad mix)

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Laura Schroeder
Global Talent Specialist, Workday
Posted on Oct. 16, 2011
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I think in 10 years people will barely remember software upgrades. It'll be like 8 track tapes, you kind of remember them but can't imagine life without your tiny cellphone that doubles as an iPod, camera, browser, navigator, TV, game boy and email tool. People who talk about upgrades will sound like people who talk about punch cards, Neil Diamond and cars that didn't auto-lock.

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Yes, they will laugh at us the way we laugh at our predecessors, and good for them! I hope you're right about the software upgrades, and I can't wait to see what additional items will be absorbed into the cell phones.

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Dennis Morgan
CEO/Consultant, DK Morgan Group
Posted on Oct. 17, 2011
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I agree with Sam. My take, Corp. datacenters will disappear.

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Paul Quickenden
Strategy Manager, gen-i
Posted on Oct. 17, 2011
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1) reliability - in fact your average CIO (not even the worker) won't even know which applications and compute infrastrucutre are cloud delivered and which aren't
2) API's - in fact for the clouderati they already take these for granted, all those cool wonderful things you can do are a function of the API's
3) There will be different delivery models and we will have finally put to bed the debate about the 'true cloud'... its a horses for courses situation.
4) Cloud computing exists outside of the US too.

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David Gentle
Strategy Manager, Fujitsu
Posted on Oct. 17, 2011
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The word 'mobile' doesn't mean anything - networks are ubiquitous, all devices are connected - wherever, whenever.

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People will stop comparing AWS to VMWare and OpenStack. Three distinct industries will emerge in the infrastructure clouds space:

1) vertically integrated cloud providers that couple hardware with orchestration and services - Amazon, Rackspace Cloud etc.Those will be like a Regus of cloud... not cost efficient at scale, but ideal for spot, bursty workloads and organizations that are growing very quickly

2) cloud orchestration software - huge software market with two camps - proprietary (VMWare) and open (OpenStack).

3) hosted cloud service providers - hosting companies offering managed cloud hosting. I.e. a BPO service in cloud management space, that will cater to the enterprises with predictable IT workloads (most of the large ones). Enterprises will define (or choose from templates) their stack - hardware to software (see 2 above) - managed cloud hosters will manage it's ongoing operation.

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Simon Robb
IT/IS Manager, KCGM`
Posted on Oct. 26, 2011
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I'm going to be the skeptic and say that in 3 years most Enterprises will still be clinging on to there own hardware servers. If people can't move off Windows XP then how in 3 years are they going to make it to the cloud?

The issues that will slow this progress down is;
Network connectivity - not all countries have great coverage in regional areas.
Security - It will take a lot of convincing senior management that the data and apps will be secure.
People - The X&Y gen are still working from an office PC or laptop. It will take a huge cultural shift to trust employees to be more flexible in when and where they work.

IT Employment - Moving from an in-house IT team to outsourcing is a big move and mind shift for a lot of companies, as response times and knowledge of customized apps may be lost depending on how it is structured.

However I obviously need to move into a consultancy role as this will inevitably happen but not in the next 3 years!

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