As we have just become Hubspot partners we are leveraging our social media skills against their landing page and lead nurturing tools for our own site and our clients. This will be the year of following up those leads and turning them into customers and evangelists.

Billy Mitchell

President & Senior Creative Director, MLT Creative, B2B Marketing Specialists

Posted on Jan. 18, 2012

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Lauren Harper

This is a great question and one that we ask ourselves almost daily.

As a B2B marketing agency, we are also a B2B marketer and our audience is one of the toughest on the planet - CMOs, Marketing VPs, Directors and Managers of businesses that sell to other businesses. Our competition is also tough - and talented too.

We have to be creative and prolific for our inbound marketing to succeed. So we challenge ourselves to do for our agency's inbound marketing what we preach to our clients about. And we must exemplify best practices to prove ourselves to prospects.

In 2012, we aim to maintain at least two new blog posts per week and work our way closer to three. And we are launching a new blog for a narrow segment of an industry we are targeting for more business this year.

We will be hosting at least 4 webinars and continuing to add new eBooks and case studies to the B2B Marketing Resource Center on our website.

We have set a goal to be one of the top performing VARs for Hubspot this year and we are a sponsor at the 2012 HUG Conference in Boston (Hubspot Users Group). We also host the ATL HUG on our creative campus every two months. These engagements feed our working knowledge and contribute to our content output.

We are making our landing pages more dynamic, testing our processes and taking some risks. And we are determined to engage more on Linkedin, Focus, Twitter, Google+ and learn more about new tools such as Pinterest.

By practicing what we preach, we are confident our inbound marketing results will continue to improve throughout the year. Never quit learning!