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What are your best practices for successfully advertising on YouTube?
There are 20,000 advertisers running campaigns on YouTube now, many of whom are small businesses. How do you recommend engaging the YouTube audience?
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Here are some tips of the successful promoters on YouTube...
1. Do provide a bite sized clip that delivers real value; not just touts your brand or product. "How to's", short case studies, explanation of a critical product feature, how to evaluate brands, etc. Remember, do not sell here, deliver valuable information.
2. Repeat. Repeat. To build brand memorability. Following from #1 above, create a series that people will want to go back to.
3. Imbed an offer. To capture a live lead, include an offer or invitation that will lead the viewer to your site. This offer does not necessarily need to be to book a sale. The offer could be to go to your site to download a more detailed explanation, a transcript of the video information, an online catalogue, etc. You get the idea. The important thing is to harvest the interest you/ve created from the YouTube video, and take the viewer to the 'next step'.
4. High production values. Don't skimp on production. Your video will transmit an image: it needs to be supportive of and consistent with the brand image you hold or aspire to.
Hope this helps.
Tom Brown
Senior Consultant
Power Decisions Group
powerdecisions.com
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