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What are your hopes for enhanced adoption of digital technologies in 2012?
Instead of trying to make predictions for 2012, I decided to focus on what I *hope* might happen. I share my thoughts in the post below:
12 Hopes for 2012: Enhanced Adoption of Digital Technologies
I'd love to hear your thoughts on the hopes I shared, and/or to read about your own hopes for the year ahead. Thanks!
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2 Answers
I hope we have more quality content like your blog post to create more oases in the middle of the rapidly expanding digital wasteland. With all sincerity, very good and enlightening blog post.
Much has been written about information overload, and one of my favorite resources is David Shenk's "Data Smog", which was written way back in 1997, even before the onset of mobile-everything. We are inundated with data, a very small percentage of which actually gets turned into useful information. And so much of it is repurposed. Don't know if you've noticed lately, but a lot of ads on TV are following this pattern. Rather than creating new, fresh and engaging content we are, as Steven Romero suggested in a great question he asked here on Focus, "slapping stickers" on the same old stuff to make it look different. I know that competing in the world of "micro-second" opportunities to grab attention spans that are even shorter is quite a challenge, but it's sad to see the amount of low-quality digital/social content that is being created.
So, my hope is that we have more quality content accompanied by better tools to help filter out the background noise.
Thanks so much for your thoughtful comment, Robert - and for the lovely compliment! With all due respect to him, I'm kind of the anti-Seth Godin when it comes to my own writing - and reading. I prefer depth of thought over brevity of expression... To play on a bit from Seinfeld, I hate when I discover that the content I access is not "click worthy."
One of the ironies of this era is that everyone complains about information overload and the garbage that gets shared/reshared, but many of the biggest complainers are some of the worst culprits! And too many so-called experts advocate and engage in bad behavior rather than best practices.
A poor signal/noise ratio is probably unavoidable at this stage, but I share your hope that it will get better.
Courtney
PS - Thanks for joining GCDEL!
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