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What are your rules for social media engagement at your business?
What kind of rules have you set up at your company for social media engagement? What are some rules have you found to be essential for meeting your business' social media goals?
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3 Answers
As a marketing/ad/pr firm we have to drink the cool aid. We can't urge our clients to embrace social media if we don't as well. Everyone is tasked with looking for content we can post on FB, etc...That having been said, one intern and one employee are officially assigned the stated job of making sure everything is up to date.
As for protocol, everyone is very clear that what they do personally reflects on us professionally. We aren't hypocrites. A picture of someone and their friends smiling to the camera while holding red party cups is not the controversial thing many have made it out to be. We'd just rather they skip sharing photos of wild pagan rituals.
HI Karen
We have several twitter accounts and a variety of social assets. We have a SM Manager responsible for engagement and community development, system and workflow development and reporting.
Everyone is encouraged to share company content and engage with customers they know through their personal pages as much as they are confident with.
A professional context must be maintained at all levels and everyone is made well aware of what content is internal and whats external shareable stuff.
Commenting on blogs is tricky one and usually we have only allowed senior management to do that. However as we develop that may change to having a company spokesperson more actively commenting on relevant blog posts.
Our approach is a combination of
1. guidelines and policies
2. education and enablement, and
3. shared learning
What do I mean by this? First and foremost, at Cisco we encourage our employees to participate in social media and realize that we need to arm them with various tools and resources to be successful. We don't limit social media access. We have formal policies in place our employees must be aware of, read and acknowledge before engaging in social media.
The second piece is education and enablement which means that our corporate social media group provides our employees with formal and informal education opportunities and on- and offline resources they can tap into.
And last but not least, shared learning. Shared learning helps with scale. The idea behind this is to allow practitioners to learn from each other in addition to learning from the corporate team. Sharing best practices is a good example.
Our corporate social media marketing organization is essentially a center of excellence. The execution of each solution-level campaign falls on the respective social media managers and subject matter experts. That's key. To be successful long term, you need to have your social media managers and subject matter experts engage together.
Here are 2 presentations you may find useful in case you'd like to learn more:
http://www.slideshare.net/petra1400/social-media-recipe-must-have-ingredients
http://www.slideshare.net/petra1400/ciscos-social-media-organization-and-case...
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