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What can B2B marketers learn from Super Bowl advertisers?
The Super Bowl is mostly about consumer marketing, but there's plenty in there that B2B marketers could emulate. My take on a few lessons for B2B marketers is at the link below.
http://www.heinzmarketing.com/2012/02/what-b2b-marketers-can-learn-from-super-bowl-advertisers/
What else have you learned from the Super Bowl that's applicable in a B2B context? Looking for general lessons as well as specific examples that stand out to you.
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