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What content is important to put on social media sites?
(This question was asked during last week's Focus Interactive Summit: Capitalizing on Social Media)
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5 Answers
Social media content should walk the line of being industry-relevant yet interesting. Try to avoid spamming users to the point where they totally tune you out. Keeping a hold of users is simple: provide links to content that you would find interesting or entertaining yourself (within the industry wheelhouse to some extent).
Great question Lauren. I've found it helpful to include content that reflects who I am and what my business is about. When you share information based on things you really enjoy doing then you tend to attract people who understand what you do and are looking for someone like you.
Good said Guy Farmer, I would like to add some technical stuff into the farmer's answer.
Most of the search engine try to crawl every page of the social media websites, so they have the useful information posted by us any form such as discussion, comment, question etc and if you have posted some info about you or posted comment then it might be possible that crawler crawl that information and when someone will try to find service that lend in your horizon, may be your comment, answer or your social networking profile appear as a result.
So it is always better to leave info about you and try to indulge into discussions on social network websites.
Try to avoid nasty comments and answers. SEARCH ENGINES NEVER FORGET ANYTHING ONCE CRAWL.
----Netgains "Connecting Perfectly"
www.netgains,org
Lauren:
Thinking in terms of thought leadership I think it needs to be relevant to the readers and those you are trying to reach. Social is another channel that can be used to communicate and engage with your buyers and customers so it should be focused on what is important to them and what can help educate.
Carlos Hidalgo
The Annuitas Group
I've found that varying the content is helpful in filling out my online persona. There's a real and natural relationship between content, customer service, marketing, public relations, sales, social media and technology; so I address all those areas. Then I throw in some spiritually-related (not religious) information, and an occasional update about my dog (Buster) because those are also part of who I am. It helps to show people you're more than one dimensional and, of course, it's important to be honest and truthful.
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