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What crowdsourcing technique have you used to promote or share ideas and information?
What crowdsourcing techniques have you used to gather or share information about your business or industry? Which social media networks have you attempted crowdsourcing techniques on?
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2 Answers
Hi Susan,
Obviously it's been a while since you posed this question, but I felt compelled to answer as a public resource. What I have found to be the most successful crowdsourcing strategy for building awareness is to host a public 'challenge' (or, competition) addressing your cause. This usually entails tasking the public with creating a video or software application that addresses your problem, and then centrally managing all the rules, judging and submissions in one place where they can be accessed, shared and updated over time.
My company, ChallengePost, actually manages these types of challenges for the federal government on Challenge.gov, and we also run meaningful public competitions for organizations as diverse as Samsung, The World Bank, New York City and Michelle Obama's "Let's Move" campaign.
Basically, don't just ask a question and hope for answers. Issue a challenge with some public recognition and financial rewards to justify participation. Hope this helps.
- Brian
We recently crowdsourced the creation of an e-book from community members here on Focus. The e-book is called the Technology Marketers' Handbook and it's designed to be a reference book for marketers in the IT industry (more information here: http://www.focus.com/posts/focus-technology-marketers-handbook-2012-edition/).
Crowdsourcing its creation allowed us to accomplish a few objectives including:
1. Professionals want to hear from their peers and that's exactly who contributed to the document.
2. The e-book is 50 pages long something that would have been difficult to accomplish if a single marketer or freelancer had been solely responsible for copywriting.
3. It took a couple of weeks to create. In the grand scheme of things, that's not much time for a document of this length.
4. The crowd ended up promoting the e-book so we didn't have to rely on traditional marketing tactics.
5. Contributors continue to create content for the e-book here on Focus and are clamoring to participate in the 2013 edition already.
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