What do Buyers hear when we cold call?

From my previous experience with social calling the saying, "work smart, not hard" comes into play big time. If you use your resources right you can find success. Seeking out conferences, expos, and events for your product is very helpful, but knowing your product inside and out is the most important aspect of social calling...in my opinion. The lists are getting easier and easier to obtain these days with the new advances of social networking sites, but it still is a stressful task. If you do the right research and you use the right resources, hopefully the call won't feel so cold. I personally think social calling is a fundamental change these days because our current economic times. Most companies are trying to seek out customers, so social calling is becoming more apparent again. It's a tough art to perfect, but with great resources and good timing I think one can find success in social calling.