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What do you think about BP's crowdsourcing?
In order to get some ideas on how to stop the gushing oil well in the Gulf, BP did a lot of crowdsourcing. Do you think their techniques paid off? Crowdsourcing seems to be a really hot technique right now. What do you use crowdsourcing for? In what industries and departments (marketing, customer service, etc.) can it be used as a valuable tool?
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To be effective, Crowdsourcing requires someone evaluating the inputs. How is BP going to evaluate 20,000 suggestions and who are they going to use to do it and what will their qualifications be?
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