Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
0
What do you think the future holds for search marketing?
What do you think are the trends and techniques that are going to be important in the near future for search marketing? How will people be managing their SEO, and what will our audience want from businesses?
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
2 Answers
I think a large part of search marketing is going to move into Facebook territory. Facebook is - at the moment, anyway - a closed garden to Google. Google, like it or hate it, has the search market tied up for now - true, Bing is closing the gap, but it'll take time.
More and more people are spending time on Facebook - 700 billion minutes a day, from latest data. More and more people are using Facebook as their be-all do-all on the Internet. They share media, like pages, and yes, search for content.
So what's next for search marketing? a major possibility Facebook - So get on Facebook, and start learning the new rules :)
I agree very much with Avi, social searching is going to be a major market in the near future, but I think it will be much further reaching than just a specific social network.
Aggregators of search data will begin adding a human element to their engines based upon real-life suggestions from not only your immediate networks but also the extended ones (that is, the Internet as a whole).
Some steps in this direction include Digg and Xmarks, although very different business models and purposes they both demonstrate how social media has altered our ways of finding information on the Internet.
As far as the audience, we are in the middle of a major revolution from "big business" to more personable business owners and Internet presences; by following design trends and business styles, one can quickly see how we are moving from the big-box retailer feel to smaller niches. This trend is just in its infancy, but as with all Internet movements, will seem to happen overnight.
Answer This Question