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What do you think is the hardest part about running your own business?
In your experience, what has been the hardest part about running your own business? Is it managing your employees? Increasing profits? Finding the right technology and software programs? What have you struggled the most with?
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In my many years of consulting to small technology business, I am convinced that the most difficult aspect of running a business is finding the first customers and enough customers to become self sustaining. With very few exceptions, the first customers take both longer to find and are less easy to please than anyone thought in planning for the business and creating the products or services to be offered.
Amazingly, most companies are able to hire employees, get some funding and bring a product in some form to market. Solving these problems is somewhat controlable by management. Finding customers is really outside the control of the company, and in fact a lot more difficult than realized. I advise companies to add at least six to nine months beyond when they think they can sign their first customer. I am seldom wrong.
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