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What experience do you have with using virtual events atendees' activity to analyze lead quality?
What is your opinion about virtual events, and specifically any experiences you have had with using attendee activity data to analyze lead quality?
This question was asked during Michael Brenner's presentation "Confessions of a Real B2B Marketer" during the Focus Interactive Summit: Progressive B2B Marketing.
Events
- Dos and Don'ts of Small Business Marketing May 29 @ 11 am PT
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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1 Answer
I do not frankly have a ton of experience with this. I have run and participated as a host in a few virtual events. And we have used attendee activity level to determine the propensity of that contact to turn into a lead. But I would not call them "leads" at this point. To me they are still contacts/attendees until they show a higher level of qualification through direct contact.
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